Cookies Policy

About cookies

Cookies are information packets sent by web servers to web browsers, and stored by the web browsers. The information is then sent back to the server each time the browser requests a page from the server. This enables a web server to identify and track web browsers. There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.

Essential vs Non-essential Cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies
Cookies that are either:
  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.
Non-essential cookies
Any cookies that do not fall within the definition of essential cookies, such as cookies used to analyze your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and Persistent Cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies
Session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies
Persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies
Cookies placed on your device by our website domain.
Third party cookies
Cookies placed on your device by third party website domains.

Cookies used on our website

Only essential cookies are set until you accept a category in our cookie banner. The categories below match the ones in the banner.

NameSet byExpiresUsage
Essential
cc_cookieTranspharmation · first party6 monthsStores your cookie consent choices.
Performance and Analytics
_gaGoogle Analytics · first party2 yearsUsed by Google Analytics to distinguish visitors and produce statistics on how the website is used.
_ga_MQGCD6FWHVGoogle Analytics · first party2 yearsUsed by Google Analytics to keep track of the current session.
im_youtubeTranspharmation · first party6 monthsRemembers that you have allowed YouTube videos to load, so you are not asked again.
Marketing
hubspotutkHubSpot · first party6 monthsUsed by HubSpot to keep track of a visitor's identity. Passed to HubSpot when a form is submitted, to link the visit to a contact record.
__hstcHubSpot · first party6 monthsUsed by HubSpot to track visitors across sessions.
__hssrcHubSpot · first partyEnd of sessionUsed by HubSpot to determine whether the visitor has restarted their browser.
__hsscHubSpot · first party30 minutesUsed by HubSpot to keep track of sessions.
_zitokZoomInfo · first party1 yearUsed by ZoomInfo to identify unique visitors.
bcookieLinkedIn · third party1 yearBrowser identifier used by LinkedIn to recognise devices and detect abuse of its platform.
bscookieLinkedIn · third party1 yearSecure browser identifier used by LinkedIn to recognise devices.
li_sugrLinkedIn · third party90 daysUsed by LinkedIn to make a probabilistic match of a visitor's identity outside the Designated Countries.
lidcLinkedIn · third party1 dayUsed by LinkedIn to select a data centre.
AnalyticsSyncHistoryLinkedIn · third party30 daysUsed by LinkedIn to record when data was last synchronised with its analytics service.
UserMatchHistoryLinkedIn · third party30 daysUsed by LinkedIn to track visitors across websites in order to show relevant advertising.
li_adsIdLinkedIn · local storageUntil clearedIdentifier used by LinkedIn to measure our advertising.
__cf_bmCloudflare · third party30 minutesSet by Cloudflare, which protects HubSpot, LinkedIn and ZoomInfo, to tell people and bots apart.
_cfuvidCloudflare · third partyEnd of sessionSet by Cloudflare to apply rate limits to requests to ZoomInfo.

Tracking without cookies

If you accept marketing cookies, we also use Lead Forensics. It does not set cookies. It records the pages you visit, the documents you download, your referring page, your browser and screen size, and your IP address, and uses them to identify the organisation you are visiting from.

How to refuse cookies

You can accept or reject each category of cookies in our cookie banner, and change your choice at any time with the cookie button at the bottom of every page.

You can also block or delete cookies in your browser's privacy settings. Blocking cookies will have a negative impact upon the usability of some websites.